The recent launch of four new channels not only highlights its popularity in the country and region, but also helps it improve its reach and market share. Zee launched in Australia in 2004, and for the decade or so, has been providing quality programming through the Hindi TV stations. The four Hindi TV channels Zing, Zee Cinema, Zee Punjabi, Zee Kannada, Zee Marathi, Zee Classic, etc. make Zee the single media house with the most channels on the YuppTV platform. In fact, it has launched channels on the YuppTV platform as well in Australia. In Australia, it continues to enjoy widespread popularity given the ready market among the NRIs. The chairman of the group is Subhash Chandra, who is a member of the Rajya Sabha. Today, many consider it the largest Indian television network worldwide. Zee TV (stylized as ZEE TV) is a Hindi-language general entertainment pay television channel based in India, owned by Zee Entertainment Enterprises, a subsidiary of the Essel Group.It is associated with several other sister channels which provide services in other Indian regional languages. It however also broadcasts in such regions as South East Asia Africa, the Middle East, North America and Australia. It is one of the iconic media houses of the country, having been one of the first native language broadcaster. The owners, Zee Entertainment services, broadcast programs mostly in the Hindi language, and in some regional dialects of India. Zee TV in Australia is a subsidiary of the famous Zee TV, the mother company whose headquarters is in Mumbai. Zee TV shows are some of the most popular among Australia’s NRI. The growth of the Indian population means a ready market for Indian content, especially in the entertainment sector, and one television company has been at the forefront in providing high quality entertainment. He got a rousing reception from members of the Indian community, who cheered him on as he outlined his plan for their native country. Evidence of this was visible in the visit by the Indian Prime minister in 2014. They form part of the now popular and increasingly influential retail group, the NRI. The Indian community is large and growing in Australia is no secret.

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