How are they doing it and why are so few brands in SA getting it right? It seems that user generated content and music videos dominate though six days ago VW launched a video called The bark side – a brilliant piece of viral content that’s currently sitting on over 13 million views.

How many motivationals, Fails, remember the ’80s, clever inventions and presentations on 3D pavement art have you received and passed on via e-mail, how many times have you had someone Bluetooth a video or image to you or send you a link to something via SMS that you viewed immediately because it came from a trusty source?Īnd the numbers are mental – Charlie bit my finger is sitting at over 411 million views on YouTube! Die Antwoord’s Enter the Ninja – over 10 million views! Goldfish’s We come together – 1.4 million. “Baby laughing hysterically at ripping paper” //youtu.be/RP4abiHdQpcīut also share serious matters like “I have something to tell you…” //youtu.be/OkoPQwYL9ys or ridiculous, bordering on insane stuff like “Leave Britney alone” //youtu.be/kHmvkRoEowc. What’s interesting is that we don’t only pass on funny stuff like” We all know the feeling we get when we pass something on via e-mail, SMS or word of mouth and the person/ people receiving it have a reaction similar to what we experienced when we first saw it.įor a moment we have been able to add value, change a perception, entertain or educate – ultimately have an impact on the recipient’s life, and get the credit for it.

To put themselves aside and realise they aren’t necessarily their target market. In the third of his five-part series on how to achieve viral reach, Ryan Gandalf van Jaarsveld says you simply can’t play it safe.

It’s rare for the client to move ahead regardless. When we receive a brief and the client wants to achieve viral reach, we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared.

Youtube die antwoord enter the ninja